Raya with Heart - For every Generasi in the family

We celebrate the timeless but still pertinent tale of women who gracefully transitions through life's beautiful phases. From being a cherished daughter to a nurturing mother, and finally, to a loving grandmother, each chapter unfolds with love, resilience, and wisdom. And each chapter has its lessons to learn and grow from.

As the years pass, they bid farewell to the life that was once theirs, stepping into new roles and embracing the magic of change. It's a bittersweet journey, where memories of the past mingle with dreams of the future.

With teary eyes and hearts filled with joy, they cherish the love they've given and received, leaving lasting imprints on their family's hearts.

Nothing emphasizes this change quite like the different ways women at different stages in their lives as they prepare for Raya. Whether they are celebrating Raya as a single 20 something, or a newlywed getting ready at her in-laws, or a mom of two kids taking on the responsibilities of all the preparation, we celebrate each role and magnify its chapter for its importance so that you may be seen, heard and validated.

And we celebrated this even further by taking over AEON Mall's Tebrau CIty Concourse throughout an entire month in Ramadan. Besides being able to shop the entire Generasi Raya collection, customers were also able to participate in fun activities, walk away with prizes and be entertained by traditional performances all month long.